18 years of turning hard problems into shipped products.

Director of Product Growth

• Developed and owned a go-to-market growth strategy across mobile, web, and integrations — defining target segments, success metrics, and launch sequencing — resulting in 9.5% YoY platform revenue growth.
• Led experimentation and AI-driven personalization initiatives, doubling user engagement and improving retention.
• Worked to harden initiatives coming from our executive team by translating requests into strategies with strong narratives to rally stakeholders and clarify goal sand outcomes.

Director of Product Design & Research

• Functioned as product leader for discovery, roadmap definition, and experience strategy in close partnership with engineering and business stakeholders.
• Scaled multidisciplinary teams across the US and India and developed career ladders and leadership pathways.
• Led portfolio-level accessibility initiatives, ensuring our products met the WCAG 2. 1 AA standard.
• Built product capabilities for revenue generation and user engagement by synthesizing customer research, usage data, and competitive analysis to validate opportunity size and secure executive investment.

Product Design Manager

• Led execution for consumer mobile applications, resulting in mobile apps rated a full star above our direct competition on all platforms.
• Identified fragmentation as a core retention risk, built the business case, defined the product strategy, and created the roadmap to consolidate 5 disparate product offerings into a unified experience.

Product Design Lead

• Identified operational inefficiencies in logistics and returns workflows through customer data and support analysis; led the product redesign that reduced annual support costs by $500K and unlocked new revenue opportunities.

Product Management & Design

• Coded a design system to enhance speed to delivery for my engineering team.
• Developed a regular practice of experimentation and A/B testing.